Client: Apex Resources
Services: Visual identity, brand guidelines, uniforms, branded merchandise and collateral materials
Visual identity design for Apex Resources, a Tanzania based entity that processes minerals through the use of carbon in liquid technology.
Arcal was tasked with developing their visual identity and brand guidelines. The new identity is supported by a complementary visual system that allows for a flexible application of color blocks in playful arrangements. Apex's graphic mark consists of a logotype and a symbol (an inverted yellow triangle) that references the light emitted by minerals.