Client: Della Nonna
Services: Naming, visual identity, corporate stationary, packaging, print collateral
Della Nonna is a brand that embraces a simple philosophy: the very best ingredients make the very best pasta. It offers organic home-made pastas and complementary products to those seeking a healthier lifestyle.
The challenge was to create a brand that would not only allude to the Italian cuisine, but that it would visually convey an honest focus on eating healthy products.
The result was the creation of new identity that communicates the mix-in nature of a home-made organic product while expressing an upscale, gourmet appeal for all pasta lovers. The name, composed by the Italian words “Della Nonna” (“grandmother”), reinforces the concepts of caring and nurturing.