Maison Alma for Moda Operandi
Client: Maison Alma
Services: Art direction, photography
Photography: Arcal Studio
Maison ALMA crafts exceptional statement pieces to represent the emancipation of Latin American luxury - long-hidden behind closed doors. Invisible to the eyes of the outsiders, some of the greatest treasures of the Latin American aesthetics are kept inside the houses; where nature, architecture and interior design know no boundaries.
Arcal was responsible for the complete photography production and art direction for Maison Alma's online trunk-show look-book at Moda Operandi. The theme of the photography art direction not only evokes the brand's essence (objects with a soul) but also reflects the three aesthetic values of Latin American sophistication: mastery of color, nature in the city and resistance and heritage.