Services: Naming, visual identity, packaging design, editorial design, look-book (art direction, styling, photography)
Munba is a high-end fashion brand that specializes in luxury handbags and women's clothing. The label is best known for its leather and hand-woven techniques.
Arcal was involved in every aspect of the creation of the brand, including positioning, identity, naming and messaging.
Following the development of a brand strategy that aims to leverage elegance and sophistication, we also art directed a photo shoot for the label's 2017 lookbook. The creative direction captures Munba’s brand essence (bold modernity) and ensures a stylish entrance for the brand in the high-end fashion market.