Arcal is a boutique creative studio at the intersection of branding, art direction, and strategy. We translate ideas into visual systems that are quietly powerful—timeless in form, precise in execution, and deeply intentional.
- BASED IN COLOMBIA, WORKING WORLDWIDE -
Quietly powerful brands.
Our approach is both strategic and instinctive, merging clarity of thought with a refined aesthetic sensibility. The result is work that resonates beyond trends, designed to endure and evolve.
We combine strategy, design, and storytelling to create identities that are not only seen—but remembered.
Services
Bespoke
Our bespoke services are full-package solutions designed to build a complete and powerful brand identity.
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Tailored for new brands seeking to enter the market with immediate prestige, we deliver a visual and strategic presence that commands elevated positioning.
Our process is built on four core pillars:
- Strategy
- Visual Identity
- Complementary Language
- Brand Applications
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This service is directed toward those who require an online presence where every pixel reinforces the brand’s positioning. We ensure that your visual excellence remains uncompromising across all digital touchpoints, from social narratives to immersive web experiences.
- Social Media Content
- Social Media Templates
- Webpage Design
- Email Marketing Design
- Lookbook & Linesheet Design
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For product-focused brands where the physical touchpoint is the ultimate expression. We cater to those seeking to turn a simple delivery into a multisensory "unboxing" event and transform everyday stationery into a tangible hallmark of professional authority.
- Packaging Design
- Unboxing Experience Design
- Stationary Design
Capsule Intensives
The Capsule Intensives are a new digital branch that communicates speed, efficiency, and high-impact productized services.
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The essential starting point for any founder launching a new brand.
Foundational Brand Strategy Workbook
Brand Manifesto
Brand DNA
Personality Traits
Target Audience
Brand Voice
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For those who have a logo but need a visual universe.
Visual Universe Refresh (Retaining Existing Logo)
New Color Palette Development
New Typography System Proposal
New Layout Rules & Visual Guidelinescription
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For those who need a full identity fast.
One-Week Accelerated Design Process & Fixed-Rate Investment
Single-Concept Delivery (Strictly No Revisions)
Core Logo, Color Palette & Typography System
5 Custom Social Media Templates
Web Page Home Look & Feel
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For founders and teams seeking immediate expert clarity and a professional critique for a brand enhancement or before their next big launch.
60 to 90-Minute Strategy Session with one of our founders
Pre-call Brand, Website, or Packaging Review
Strategic & Visual Critique
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For founders and teams seeking immediate expert clarity and a professional critique for a brand enhancement or before their next big launch.
60 to 90-Minute Strategy Session with one of our founders
Pre-call Brand, Website, or Packaging Review
Strategic & Visual Critique
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For those who need to launch or enhance presence on social media.
15–20 Custom Branded Templates
Fully Editable & Versatile Design Layouts
Seamless Canva Integration & File Handoff
Optimized for Autonomous Internal Team Execution
Founders
Arcal was founded by sisters Daniela and Andrea Quintero, united by a shared sensibility for design and storytelling.
Their collaborative approach blends structure with intuition, resulting in work that is thoughtful, elevated, and distinctly cohesive.
Daniela Quintero
Co-founder
Daniela Quintero is a multidisciplinary designer with a background defined by both strategic depth and refined execution. She graduated magna cum laude from Universidad de los Andes and later earned a Master’s in Strategic Design and Management from Parsons School of Design in New York, supported by full merit scholarships.
Her early career was shaped within globally recognized firms including Superunion (WPP), Wunderman Thompson NYC, and Aluzian, where she developed a rigorous approach to branding, innovation, and systems thinking.
At Arcal, Daniela leads the studio’s strategic and creative direction, ensuring that each project is grounded in clarity and translated into precise, enduring visual identities. Her work is characterized by a balance of analytical structure and aesthetic sensitivity—where complexity is distilled into thoughtful, impactful design.
Andrea Quintero
Co-founder
Andrea Quintero is an Art Director and PR specialist whose work is rooted in a deep understanding of luxury, culture, and visual storytelling. She holds a double degree in Advertising and International Relations from UCA (Argentina) and Universidad Jorge Tadeo Lozano (Colombia), bringing a multidisciplinary perspective that bridges creative expression with strategic positioning.
Before co-founding Arcal, Andrea developed her practice within the contemporary art world, exhibiting her art internationally and participating in curated showcases at SUGA Art Gallery (USA), Galería Casa Cuadrada, La Garza Art Fair, La Feria del Millón and others. Her background and diplomat in photography from Escuela Motivarte, combined with her experience leading high-profile PR initiatives within the global polo industry, informs her distinct visual sensibility.
At Arcal, she leads commercial strategy and art direction, shaping the studio’s visual language with a focus on elegance, narrative, and curated detail.
