- BASED IN COLOMBIA, WORKING WORLDWIDE -

Arcal is a boutique creative studio at the intersection of branding, art direction, and strategy. We translate ideas into visual systems that are quietly powerful—timeless in form, precise in execution, and deeply intentional.

Quietly powerful brands.

Our approach is both strategic and instinctive, merging clarity of thought with a refined aesthetic sensibility. The result is work that resonates beyond trends, designed to endure and evolve.

We combine strategy, design, and storytelling to create identities that are not only seen—but remembered.

Get started today
Get started today

SERVICES

  • -   Brand DNA & Essence

    -   Personality Attributes

    -   Brand Attributes

    -   Customer Profile

    -   Voice & Tone

    -   Tagline Proposals

  • -   Logo/brandmark

    -   Moodboard & Creative Direction

    -   Visual Identity Design

    -   Custom Brand Patterns & Illustrations

    -  Detailed Brand Guidelines

    -  Brand Mockups

  • -   Social Media Content

    -   Social Media Templates

    -   Webpage Design

    -   Email Marketing Design

    -   Lookbook & Linesheet Design

  • -   Packaging Design

    -   Unboxing Experience Design

    -   Stationary Design

  • -   Brand Audit

    -   Brand Collaborations

    -   Content and Product Curatorship

    -   Brand Architecture

    -   Market Research

    -   Trend-forecasting

FOUNDERS

Arcal was founded by sisters Daniela and Andrea Quintero, united by a shared sensibility for design and storytelling. Their collaborative approach blends structure with intuition, resulting in work that is thoughtful, elevated, and distinctly cohesive.

No templates.

No shortcuts.

Every brand is a custom-built universe.

High-level international expertise delivered with the intimacy of a partner-led studio.

Daniela Quintero

Co-founder

Daniela Quintero is a multidisciplinary designer with a background defined by both strategic depth and refined execution. She graduated magna cum laude from Universidad de los Andes and later earned a Master’s in Strategic Design and Management from Parsons School of Design in New York, supported by full merit scholarships.

Her early career was shaped within globally recognized firms including Superunion (WPP), Wunderman Thompson NYC, and Aluzian, where she developed a rigorous approach to branding, innovation, and systems thinking.

At Arcal, Daniela leads the studio’s strategic and creative direction, ensuring that each project is grounded in clarity and translated into precise, enduring visual identities. Her work is characterized by a balance of analytical structure and aesthetic sensitivity—where complexity is distilled into thoughtful, impactful design.

Andrea Quintero

Co-founder

Andrea Quintero is an Art Director and PR specialist whose work is rooted in a deep understanding of luxury, culture, and visual storytelling. She holds a double degree in Advertising and International Relations from UCA (Argentina) and Universidad Jorge Tadeo Lozano (Colombia), bringing a multidisciplinary perspective that bridges creative expression with strategic positioning.

Before co-founding Arcal, Andrea developed her practice within the contemporary art world, exhibiting her art internationally and participating in curated showcases at SUGA Art Gallery (USA), Galería Casa Cuadrada, La Garza Art Fair, La Feria del Millón and others. Her background and certificate in photography from Escuela Motivarte, combined with her experience leading high-profile PR initiatives within the global polo industry, informs her distinct visual sensibility.

At Arcal, she leads commercial strategy and art direction, shaping the studio’s visual language with a focus on elegance, narrative, and curated detail.

Capsule Intensives

  • The essential starting point for any founder launching a new brand.

    • Foundational Brand Strategy Workbook (A fillable PDF to extract and solidify your core brand concept.)

    • Brand DNA

    • Personality Traits 

    • Target Audience 

    • Brand Voice 

  • For those who have a logo but need a visual universe

    • Visual Universe Refresh (Retaining Existing Logo)

    • New Color Palette Development

    • New Typography System Proposal 

    • New Layout Rules & Visual Guidelines

  • For those who need a full identity fast.

    • One-Week Accelerated Design Process & Fixed-Rate Investment

    • Single-Concept Delivery (Strictly No Revisions)

    • Core Logo, Color Palette & Typography System

    • 5 Custom Social Media Templates 

    • Web Page Home Look & Feel 

  • For established brands with internal teams that need high-level leadership without the cost of a full-time executive.

    • Monthly Retainer Partnership

    • Oversight & Review of Internal Design Team

    • Creative Direction & Concept Ideation for New Projects

    • Brand Consistency Supervision

    • Brand Elevation & Continuous Ideation

  • For founders and teams seeking immediate expert clarity and a professional critique for a brand enhancement or before their next big launch.

    • 60 to 90-Minute Strategy Session with one of our founders

    • Pre-call Brand, Website, or Packaging Review

    • Strategic & Visual Critique

  • For those who need to launch or enhance presence on social media.

    • 15–20 Custom Branded Templates

    • Fully Editable & Versatile Design Layouts

    • Seamless Canva Integration & File Handoff

    • Optimized for Autonomous Internal Team Execution

buy now - domestik course
buy now - domestik course