- BASED IN COLOMBIA, WORKING WORLDWIDE -
SERVICES
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- Brand & Visual Strategy
- Primary Brand Logo
- Moodboard & Creative Direction
- Visual Identity Design
- Custom Brand Patterns & Illustrations
- Detailed Brand Guidelines
- Brand Mockups for Launch
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- Research
- Brand Strategy & Positioning
- Purpose Statement & DNA
- Value Proposition Development
- Brand Architecture
- Social Media Strategy
- Social Media Launch
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- Naming
- Tagline
- Voice & Tone
- Messaging & Copywriting
- Storytelling
- Social Media Strategy & Content
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- Social Media Content
- Social Media Templates
- Webpage Design
- Email Marketing Design
- Lookbook & Linesheet Design
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- Packaging Design
- Printed Brand Collateral
- Print Campaigns
- Unboxing Experience Design
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- Art Direction & Production
- Concept & Creative Direction
- Editorial & Still Life Photography
- Fashion & Still Life Videos
- Set Design/Styling /Model Casting
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- Retail & Hospitality Design
- Graphic Environments
- Signage & Wayfinding
- Stands & Exhibitions Design
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- Brand Audit
- Brand Collaborations
- Content and Product Curatorship
- Brand Architecture
- Market Research
- Trend-forecasting
FOUNDERS
Daniela Quintero, Co-founder
Daniela is an experienced multidisciplinary designer with a solid background in branding, strategy and innovation. She graduated Magna Cum Laude from Universidad de los Andes with a Bachelor's Degree in Design. She additionally holds a master’s degree in Strategic Design and Management from Parsons School of Design in NYC. Prior to establishing Arcal, she worked at Superunion (formerly Brand Union-a WPP branding agency), Wunderman Thomson and Aluzian. As a founding partner of Arcal, she oversees all strategic development and creative execution for all clients.
Andrea Quintero, Co-founder
Andrea is an art director and photographer with a degree in Advertising and PR from UCA in Buenos Aires. She takes a multidisciplinary approach to every project, blending art, design, and sales. Before founding Arcal, she worked as a freelancer, planning and managing a variety of events for brands, from exclusive private gatherings to large-scale international events in the polo industry. Additionally, she studied photography at the Escuela de Fotografía Motivarte in Argentina and now serves as the official photographer and art director at Arcal.
