- BASED IN COLOMBIA, WORKING WORLDWIDE -
SERVICES
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- Brand & Visual Strategy
- Primary Brand Logo
- Moodboard & Creative Direction
- Visual Identity Design
- Custom Brand Patterns & Illustrations
- Detailed Brand Guidelines
- Brand Mockups for Launch
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- Research
- Brand Strategy & Positioning
- Purpose Statement & DNA
- Value Proposition Development
- Brand Architecture
- Social Media Strategy
- Social Media Launch
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- Naming
- Tagline
- Voice & Tone
- Messaging & Copywriting
- Storytelling
- Social Media Strategy & Content
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- Social Media Content
- Social Media Templates
- Webpage Design
- Email Marketing Design
- Lookbook & Linesheet Design
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- Packaging Design
- Printed Brand Collateral
- Print Campaigns
- Unboxing Experience Design
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- Art Direction & Production
- Concept & Creative Direction
- Editorial & Still Life Photography
- Fashion & Still Life Videos
- Set Design/Styling /Model Casting
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- Retail & Hospitality Design
- Graphic Environments
- Signage & Wayfinding
- Stands & Exhibitions Design
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- Brand Audit
- Brand Collaborations
- Content and Product Curatorship
- Brand Architecture
- Market Research
- Trend-forecasting
FOUNDERS
Daniela Quintero, Co-founder
Daniela is an experienced multidisciplinary designer with a solid background in branding, strategy, and innovation. She graduated magna cum laude with a full scholarship from Universidad de los Andes (COL), earning a bachelor’s degree in design. Additionally, she holds a master’s degree in strategic design and management from Parsons School of Design in NYC, for which she also received a scholarship.
Before founding Arcal, Daniela worked at Superunion (formerly Brand Union, a WPP branding agency), Wunderman Thompson in NYC, and Aluzian in Colombia. As a founding partner of Arcal, she oversees all strategic development and creative execution for the agency’s clients. She heads the design department and serves as the creative force driving Arcal’s design and aesthetic vision. Daniela leads the design team, manages key design projects, and consistently delivers exceptional results.
Andrea Quintero, Co-founder
Andrea is an art director, PR specialist, and experienced graphic designer with a strong background in high-end luxury brands. She holds a double degree in Advertising and Design from la UCA (ARG) and in Universidad Jorge Tadeo Lozano (COL), bringing a multidisciplinary approach to every project by seamlessly merging art, design, and sales.
Before joining Arcal, Andrea explored the art world, exhibiting her work at SUGA Art Gallery in Houston, participating as an artist for four years with Fundación Corazón Verde, and showcasing at Galería Casa Cuadrada, La Garza, and other notable art exhibitions. She also planned, organized, and managed PR for unique events, ranging from intimate private gatherings to large-scale international events in the polo industry.
In addition, Andrea studied photography at the Escuela de Fotografía Motivarte in Argentina. She now leads both the Commercial and Art Direction departments at Arcal, overseeing key initiatives while contributing innovative aesthetic ideas and actively participating in the design phase of each project.
