Arcal is a creative studio offering services in branding, art direction and experience design. We reinvent brands and environments to create powerful experiences through brand-driven narratives and storytelling. Our approach is tailored, bespoke to every business.
Daniela Quintero, Co-founder
Daniela is an experienced multidisciplinary designer with a solid background in branding, strategy and innovation. She graduated Magna Cum Laude from Universidad de los Andes with a Bachelor's Degree in Design. She additionally holds a master’s degree in Strategic Design and Management from Parsons School of Design in NYC. Prior to establishing Arcal, she worked at Superunion (formerly Brand Union-a WPP branding agency), Wunderman DC and Aluzian. Daniela is passionate about using Design Thinking tools to deliver strategic and meaningful solutions that advance the human experience.
Andrea Quintero, Co-founder
Andrea is an art director & photographer. With a degree in advertising and PR, she incorporates a multi-disciplinary approach to every project. She additionally specializes in creating unique events for brands, planning and managing from the small time private events to the large-scale international events. Andrea is best known for being a doer and a thinker who loves to experiment and explore merging art and design. As the creative director at Arcal – Andrea is in charge of leading the art direction process and developing brand concepts for our clients.
Valentina is a multidisciplinary creative with two Bachelor degrees: one in Visual Arts and another in Architecture. She's passionate about using every creative field to change the way we perceive and live in the world. Prior to working in Arcal, she worked at Flora Ars Natura cultural center, ARTBO (Bogota International Art Fair), Equipo Mazzanti and EXCLAMA magazine as a digital editor. Valentina’s background in both strategy and creativity allows her to build experiences that inspire and transform users and their context.