- BASED IN COLOMBIA, WORKING WORLDWIDE -
SERVICES
-
- Brand & Visual Strategy
- Primary Brand Logo
- Moodboard & Creative Direction
- Visual Identity Design
- Custom Brand Patterns & Illustrations
- Detailed Brand Guidelines
- Brand Mockups for Launch
-
- Research
- Brand Strategy & Positioning
- Purpose Statement & DNA
- Value Proposition Development
- Brand Architecture
- Social Media Strategy
- Social Media Launch
-
- Naming
- Tagline
- Voice & Tone
- Messaging & Copywriting
- Storytelling
- Social Media Strategy & Content
-
- Social Media Content
- Social Media Templates
- Webpage Design
- Email Marketing Design
- Lookbook & Linesheet Design
-
- Packaging Design
- Printed Brand Collateral
- Print Campaigns
- Unboxing Experience Design
-
- Art Direction & Production
- Concept & Creative Direction
- Editorial & Still Life Photography
- Fashion & Still Life Videos
- Set Design/Styling /Model Casting
-
- Retail & Hospitality Design
- Graphic Environments
- Signage & Wayfinding
- Stands & Exhibitions Design
-
- Brand Audit
- Brand Collaborations
- Content and Product Curatorship
- Brand Architecture
- Market Research
- Trend-forecasting
FOUNDERS
Daniela Quintero, Co-founder
Daniela is an experienced multidisciplinary designer with a solid background in branding, strategy and innovation. She graduated Magna Cum Laude from Universidad de los Andes with a Bachelor's Degree in Design. She additionally holds a master’s degree in Strategic Design and Management from Parsons School of Design in NYC. Prior to establishing Arcal, she worked at Superunion (formerly Brand Union-a WPP branding agency), Wunderman Thomson and Aluzian. As a founding partner of Arcal, she oversees all strategic development and creative execution for all clients.
Andrea Quintero, Co-founder
Andrea is an art director & photographer. With a degree in advertising and PR from the UCA in Buenos Aires, she incorporates a multi-disciplinary approach to every project merging art, design and sales. Prior to Arcal, she worked as a freelancer planning and managing unique events for brands, from the small time private events to the large-scale international events in the Polo industry. Additionally, she studied photography at the Escuela de Fotografia Motivarte in Argentina, and is now the official photographer and art director of Arcal.
