Aluna

Aluna is a new residential building located in Bogotá, Colombia, developed by Grupo Solerium. Grupo Solerium is a full-service construction company, that combine their vast industry experience in the areas of management, sales, construction and design.

Arcal worked closely with Grupo Solerium to develop its brand architecture and new identity for their upcoming high-end construction project: Aluna. Arcal created a visual identity for Aluna that is minimal, modern and exudes a feel of luxury. The end result is a timeless, sophisticated design. The name “Aluna” was inspired by the word moon in spanish (luna), and makes reference to the “half-moon design” of the building itself.