Client: Ananda Gastropub
Services: Visual identity, packaging, collateral, signage design
Ananda is a gastropub that offers farm-to-table high-quality food and drinks. It focuses on local, artisan, and seasonal ingredients and is best known for offering a big selection of craft beers from around the world.
Arcal was approached by Ananda to develop its brand identity and extend it across a myriad of applications ranging from environmental graphics to menus to packaging.
Ananda’s new identity expresses playfulness as well as versatility. The visual system is composed by a series of characters and patterns extracted from the pictograms of Amster Versal Iluminada’s typography (Designer: Francisco Gálvez Pizarro / Foundry: PampaType).