Avocalia

Avocalia is an online restaurant specialized in salads and bowls based in Bogotá, Colombia. They are committed to only sourcing produce and other goods from growers and partners they know and trust. 

Arcal partnered with Avocalia to create their brand identity, packaging and menus. This is a project with a 360° dimension which takes into account everything from the “Naming” exercise to the development of its visual identity, packaging and website design. To attract younger audiences a minimalistic and playful symbol and identity system was chosen.