Beck Jewels

Inspired by the vibrant lifestyle of the Dutch Caribbean and deeply influenced by the cultural melting pot that is New York City, Beck Jewels is a testament to free-spirited elegance.  The duality between island life and city living is at the heart of Beck.

Arcal was tasked with revitalizing Beck Jewels’ brand identity. In keeping with the brand personality, the new visual identity is both artistic and elegant. It is laid-back and rustic yet elevated and refined. Beck Jewels’ new aesthetic uses clean elements and simplistic elevated designs, while using historical and tropical island references. The complementary visual elements help represent the Beck Jewels’ brand values such as: laid back elegance, elevated Caribbean, classic, escapism, heritage and craftsmanship.