Blend Cookies

Client:  Blend Cookies

Services: Branding

Year: 2023


Blend Cookies is a premium cookie brand company that is passionate about creating unforgettable moments of delight with each and every bite. Their journey began with a simple mission - to bake the finest, mouthwatering cookies that bring joy to people's lives.

Arcal was in charge of the branding and packaging for BLEND. We created a compelling and unforgettable brand identity that evokes joy and happiness in every touchpoint. The chosen typography is elegant yet approachable, striking a balance between modern and classic fonts. The packaging showcases the cookies as delightful treasures, using eco-friendly materials to align with the brand's commitment to sustainability. It features eye-catching designs with playful illustrations.

A chocolate cookie with powdered sugar dusting partially wrapped in white paper printed with the word 'BLEND' and a blue label also saying 'BLEND'.
A three-panel poster with different cookie flavors and labels. The left panel is pink and features a cookie with a skateboard illustration and the words "Blend of sweet." The middle panel is light blue with animated cookie characters and the words "Blend of happiness." The right panel is dark green with an illustration of a box of cookies and the words "Blend of joy."
Close-up of a webpage overlay featuring a cookie with chocolate and nuts on a dark, textured background.
Series of five mobile screens showing a chocolate cookie company's advertisement with images of cookies, playful illustrations, and text in Spanish about cookie ingredients, delivery, and flavors.
Chocolate chip cookies and colorful speech bubbles with the words 'BLEND' on a black background.
Three coffee cups with minimalist designs and the words "The perfect blend" and "Blend" on two of them, set against a black background.