Blue Leaf

Blue Leaf is a sustainable activewear brand that offers a variety of athletic clothing including tops, shorts, and pants.

Arcal worked closely with Blue Leaf to develop its brand identity, which comprised the logo, visual identity system and print collateral. 

The sleek design and rough hewn aesthetic of the branding, projects a fresh and vital look & feel, reemphasizing the authentic sustainable qualities of the brand. An advocate for representation and diversity, the label’s inclusive and body-positive approach to design is reflected in its editorial campaigns.