Boneta

Client: Boneta

Services: Branding, packaging

Year: 2021


Boneta is an ice cream brand that specializes in searching for the right kind of flavor based on the mixture of premium organic ingredients.

Arcal was in charge of developing the branding and packaging design for Boneta. The new dynamic logo and the color palette, paired with a vintage-inspired badge bring a whimsical pop to packaging. The overall design portrays an unexpected fun look and feel throughout the suite.

Four colorful pastel ice cream containers in pink, yellow, blue, and purple against a black background.
Multiple colorful tubs of organic ice cream, including purple, yellow, pink, and blue, stacked together with labels indicating flavors like strawberry, lemon, almond, and watermelon.
Colorful containers with the brand name 'ONE' and a circular logo on the lids, in pastel shades of yellow, purple, pink, blue, and violet, against a black background.