Brunch & Munch

Brunch and Munch is an online healthy-ish brunch restaurant based in Colombia. It offers mouth-watering breakfast options and upscale comfort food dishes at an excellent value.

Arcal was in charge of the visual identity, packaging, art direction and website design. To attract younger audiences a minimalistic and playful design was chosen. For the brand’s logo, a high quality custom logotype was designed, composed of the letters in an uppercase sans-serif typeface. The result was an identity system that helps position the restaurant as a brunch authority with permission to move into a wide range of categories.