Casa Nacar

Inspired by the warmth of traditional homes and European craftsmanship, Arcal reinterpreted Casa Nacar through a lens of "serene luxury." Every element—from the high-contrast typography to the palette of forest greens and earthy marfil—celebrates the art of intentional living. The identity is anchored by an emblem inspired by antique ironwork, serving as a seal of authenticity that elevates everyday rituals into timeless gestures of elegance.

Arcal’s holistic approach establishes a poetic sensory language that honors artisan labor without pretension. By balancing effortless elegance with warm hospitality, we created a visual identity for a sophisticated audience that values authenticity and the beauty of small details. This project defines a clear path for storytelling and design, ensuring Casa Nacar feels less like a decoration brand and more like a soulful refuge where calm finds its form.