DannijoPro

Client:  DannijoPro

Services: Branding, Merch

Year: 2025

Officially Licensed Premium NBA Merchandise:

A bold, fashion-forward collaboration by @danielleasnyder and @jodiesnydermorel of @dannijo, this branding project blends the iconic spirit of the NBA with courtside fashion.

Arcal was responsible for developing the complete branding for DANNIJOPRO, including the logo, monogram and brand universe. The name DANNIJOPRO is inspired by the founders, sisters Danielle and Jodie, whose names form the core of the brand identity (DANNIJO). The “PRO” suffix is a nod to professional sports and fandom, symbolizing the brand’s commitment to excellence and performance in a bold, fashion-forward way.

The branding uses italic fonts in the logo and monogram to convey movement, with a color palette of red, blue, and white, emphasizing strength and energy.

A woman dressed in Miami Heat apparel holding a basketball, sitting on the floor of an empty sports arena with additional basketballs and empty green seats around her.
Close-up of red mesh fabric with the word 'DAMIJOPO' written in metallic silver text at the bottom.
Collection of four satin basketball jackets featuring NBA team logos and patches.
A storefront with red windows displaying the HP logo and the slogan 'Ball's in your court'. Two people, one wearing a green jacket and another person in dark clothing, are standing outside the store on either side of the entrance.

MORE WORK