DannijoPro

Officially Licensed Premium NBA Merchandise:

A bold, fashion-forward collaboration by @danielleasnyder and @jodiesnydermorel of @dannijo, this branding project blends the iconic spirit of the NBA with courtside fashion. There is no greater unifier than sport. It unlocks every element and emotion of the human spirit and brings it to the surface for the collective consciousness to experience all at once. We see ourselves in every player we connect with. DANNIJOPRO strives to capture fandom, quality fits, and the power of being on a team. Wear each design and know that THE BALL'S IN YOUR COURT.

Arcal was responsible for developing the complete branding for DANNIJOPRO, including the logo, monogram and brand universe. The name DANNIJOPRO is inspired by the founders, sisters Danielle and Jodie, whose names form the core of the brand identity (DANNIJO). The “PRO” suffix is a nod to professional sports and fandom, symbolizing the brand’s commitment to excellence and performance in a bold, fashion-forward way.

The branding uses italic fonts in the logo and monogram to convey movement, with a color palette of red, blue, and white, emphasizing strength and energy.