DannijoPro

DANNIJOPRO exists to bridge the gap between fashion and fandom, offering a unique platform where style meets sports enthusiasm. The brand’s primary objective is to empower female fans by providing apparel that is not only functional and comfortable but also stylish and luxurious, elevating the fan experience from simply supporting a team to expressing personal style and confidence through chic and contemporary designs.

Arcal was responsible for developing the complete branding for DANNIJOPRO, including the logo, monogram, and brand concept. The name DANNIJOPRO is inspired by the founders, sisters Danielle and Jodie, whose names form the core of the brand identity (DANNIJO). The “PRO” suffix is a nod to professional sports and fandom, symbolizing the brand’s commitment to excellence and performance in a bold, fashion-forward way.

The branding uses italic fonts in the logo and monogram to convey movement, with a color palette of red, blue, and white, emphasizing strength and energy.