De Loreta

De Loreta is a ready to wear Woman’s clothing, a journey through Latin America captured in tailored silhouettes ethically made in Peru.

Formerly called Child of the Universe, Arcal renamed the brand: De Loreta. Arcal was also tasked with developing and executing a consistent rebranding and launch of the new brand. The new brand identity created by Arcal is both romantic and whimsical, representing De Loreta’s colorful dresses and prints in a consolidated and timeless logo and visual system.