Esther Rel is a slow-fashion brand committed to sustainability and ethical craftsmanship, offering meticulously made swimwear and clothing from Santa Rosa Beach, FL.

Arcal was responsible for creating the brand's visual identity and branding. The typography for the logo was carefully selected, with each letter individually crafted to give a strong sense of identity and character, featuring a gothic look and feel. The beige and black color palette provides a neutral backdrop that allows the swimwear and products to stand out. In addition to the monogram, the brand incorporates a romantic star as a key visual element, enhancing its distinctive identity.