Esther Rel

Esther Rel is a slow-fashion brand committed to sustainability and ethical craftsmanship, offering meticulously made swimwear and clothing from Santa Rosa Beach, FL 🇺🇸.

Arcal was responsible for creating the brand's visual identity and branding. The typography for the logo was carefully selected, with each letter individually crafted to give a strong sense of identity and character, featuring a gothic look and feel. The beige and black color palette provides a neutral backdrop that allows the swimwear and products to stand out. In addition to the monogram, the brand incorporates a romantic star as a key visual element, enhancing its distinctive identity.

Please note that the majority of the projects used in this project do not belong to either the brand or ARCAL; they are included solely for reference and inspiration purposes.