Ette de Oro

Ette de Oro is a luxury swimwear brand based in Colombia known for its eco-friendly fabrics and sustainable practices. It is an online destination for fashion-forward beachwear inspired by nature.

Arcal developed the visual identity design, packaging, labels and other brand touch-points along the customer experience.

The visual language and symbol (that works as the main visual anchor), both inspired by nature’s topographic forms and organic elements, is clean yet distinctive and will stand the test of time. The end result is a modern brand that is high-end as well as approachable.