Grupo Flores Colón

Grupo Flores Colón is a collective of companies united by a deep-rooted passion for flowers—primarily carnations. The group includes a flower shop, a commercial distribution company, and a cultivation business, together representing the full lifecycle of the flower: from soil to bouquet. Their work blends tradition, craftsmanship, and innovation at every step.

Arcal led the rebranding of Grupo Flores Colón, creating a unified and elegant identity that reflects their longstanding expertise. The new visual language features a refined symbol of a carnation flower—an emblem of love, distinction, and elegance—paired with a sophisticated serif font that evokes heritage and grace. The result is a brand that feels both timeless and elevated, honoring the delicate beauty of the flower while establishing a strong, memorable presence in the floral industry.