Harvard Social Enterprise Conference
Harvard Social Enterprise Conference (SECON) is the largest student-run conference at Harvard University. During this two-day forum, top leaders, practitioners and students come together each year to engage in dialogue, debate, and expression around Social Enterprise.
Arcal was tasked with refreshing SECON's brand identity to one that would better portray concepts of social innovation and community building. The result is a complete visual world that feels dynamic, approachable and vibrant- concepts that were essential for the development of the brand.