Harvest

Client:  Harvest

Services: Branding, Packaging

Year: 2023


Harvest is a salad, sandwich and juice bar based on a fast-casual concept that makes the choice of eating healthy an easy, trendy and exciting option for its customers.

Arcal was in charge of developing the branding, packaging and look & feel for Harvest.

The new visual identity invites clients to discover Harvest’s “farm-to-table" concept where the food is grown and produced locally and sustainably. The brand's packaging is made from 100% recyclable materials.

Coffee shop counter displaying a roast-themed logo, a coffee machine, cups, and decorative pottery on shelves behind.
Three posters with the word "harvest" and "SLOW" in large text, each featuring a different image of food or farm-related items, set against a background resembling pampas grass.
A decorative sign spelling 'harvest' mounted on a white brick wall with a subtitle 'INSALATA & FOCACCIA' underneath.
White shopping bags with blue graphics and the word 'harvest' printed on them, placed on a wooden surface, along with pottery in the background.