Services: Visual identity, collateral
#Herstreet is a network of spaces designed for mama’s and women based in Geneva. A place where she can come to work, connect, relax and share experiences.
‘‘A transformed street, a new community designed for women & mamas, all in a beautifully magnified industrial space....’’
Arcal was in charge of developing the visual identity for #herstreet. We created a simple brand that is timeless, refined and sleek. The visual universe conveys the desired brand concepts: laid-back, industrial, peaceful and environmentally friendly.