Services: Visual identity, print collateral, brand guidelines, packaging design
Hey is a destination for tasty, healthy food. The restaurant serves predominantly juice, salads, bowls and sandwiches. It is a place to bring people together to eat better and feel better.
Arcal worked closely with Hey to develop its brand identity, which comprised the logo, visual identity system, in-restaurant materials and product packaging designs.
The sleek design and rough hewn aesthetic of the branding, projects a fresh and vital look & feel, reemphasizing the authentic qualities of the brand.