HOST is a café and wine bar located in the heart of Madrid. Their slogan, Coffee then Wine, reflects the easy transition from morning pick-me-ups to relaxed evening gatherings. HOST’s mission is to create a warm, inviting space that combines the vibrant café culture of Europe with a laid-back, social vibe.

Arcal was commissioned to develop a unique brand identity for HOST, including playful, modern illustrations that give the space a friendly, approachable look and feel. These illustrations bring a sense of lightness and creativity, making HOST stand out as a welcoming and dynamic gathering place in the city.

The logo and visual elements convey the seamless transition from coffee to wine, reflecting the dual nature of the venue. The design embodies a modern, playful spirit while maintaining a chic and friendly aesthetic, perfectly aligning with HOST’s community-focused atmosphere.