Johanna Ortiz

Johanna Ortiz is one of the most renowned designers in Colombia and Latin America, known for her luxurious and innovative approach to fashion. Arcal had the privilege of refreshing its graphic identity by establishing a cohesive brand book.

Our team defined the brand’s visual universe by introducing new typographies, color palettes, and design layouts that aligned with Johanna Ortiz’s evolving aesthetic and target audience. We also developed a refreshed strategy for social media, ensuring that every visual element felt consistent and dynamic across all platforms.

In addition to the brandbook, Arcal took on the responsibility of revamping the brand's packaging for all its retail locations in Colombia, the USA, and Europe, as well as for its e-commerce channels. This project was a complete overhaul, ensuring that the packaging not only represented the brand’s luxurious identity but also provided a seamless experience for customers around the world.