La Veranera

La Veranera is a high-end candle brand based in Colombia. These candles are sold in recycled glass vases and are hand poured by artisans.

Arcal was tasked with creating the branding and packaging for La Veranera. We developed a modern and minimalistic identity that brings an organic ethos and lush through the packaging. The packaging and branding inspire and awaken the authenticity of each scent. The overall aesthetic is fresh and exudes a feel of luxury while still appealing to a more modest buyer. The uncoated packaging and the gold foil touches help portray a sophisticated and zen look and feel.

The result is an expressive brand poised to be a beloved choice for consumers. It counteracts the boring cues of the category and celebrates the therapeutic and wellbeing journey.