Lalup

Lalup is an independent retail store based in Colombia that offers a variety of apparel designs, products for the home and everyday items.

Arcal was tasked with creating the naming, logo and packaging for Lalup. The illustration style of the symbol (two monkeys facing each other), a hand drawn pencil stroke, adds warmth and a human touch to the visual language. It helps the brand stand out on its own and is recognizable. The overall aesthetic is elegant, minimal and modern and exudes a feel of luxury while still appealing to a more modest buyer.