Le Par

Client:  Le Par

Services: Branding, Packaging

Year: 2024

Photography: Andrés Espinosa


LEPAR is a brand that epitomizes elevated essentials, offering meticulously handcrafted pieces made in Colombia. Each product reflects a blend of refined craftsmanship and modern design, tailored to those who appreciate quality and fashion. LEPAR’s collection is thoughtfully curated to provide timeless, versatile items that enhance everyday life, merging tradition with contemporary aesthetics.

Arcal was responsible for developing the naming, branding, and packaging for Le Par. The brand features a contemporary, bold font with a neutral color palette of black and white, creating a sleek, modern look and feel that aligns with the brand's refined aesthetic.

Multiple digital teaser posters with abstract and minimalistic designs announcing an upcoming launch called LEPAR, with dates and phrases like 'coming soon' and 'debut collection,' featuring dark and metallic color schemes.
Close-up of a person holding a black textured leather wallet or clutch in front of their face, partially covering it. The wallet has a gold snap button, and the person has light skin with neatly manicured nails. Overlaid text says "LE PAR" in large, bold letters, and smaller text beneath lists "elevated, handcrafted, essentials, made in Colombia." The background is plain and dark.
A black security tag labeled 'LEPPER' over letters spelling 'FEAR' on a patterned background.