Lolita de la Carrera

Client:  Lolita de la Carrera

Services: Branding, Packaging, Social media

Year: 2024

Lolita de la Carrera offers a curated selection of Latin American fashion and design through exclusive shopping experiences, including private events, collaborations, and a lifestyle brand.

Arcal was responsible for developing Lolita de la Carrera’s branding, packaging, and social media presence. The concept is inspired by the founder’s heritage and upbringing in El Salvador. For the branding, red was chosen as the primary color, complemented by a logo that incorporates both serif and sans-serif typography, creating a blend of classic and modern aesthetics, along with a luxurious classical frame.

Lolita de la Carrera is a space for discovery and connection, crafted for the culturally curious.

A pink box with gold lettering that reads "Lolita de la Carrera" in front of a collage of black-and-white photos.
A collage of four vertical promotional cards. The first features a black-and-white photo of a woman with styled hair and jewelry, titled 'About Paola Siginolfi.' The second shows a woman sitting on a sofa with a dog, with text indicating DVF & Shannon. The third depicts a woman outdoors with a dog, titled 'Grace Kelly & Her Weimaraner.' The fourth shows a close-up of a woman's face with jewelry, titled 'Save the Date' for July 19th at Newport Beach.
Book titled "Lolita de la Carrera" with a matching red and white envelope and background photos of women and children from the 1950s or 1960s.
Two business cards, one white and one red, with embossed text. The white card displays the name Elena Wright, the title Co Founder, and the website lolitadecarrera.com. The red card has the phrase Lolita de la Carrera embossed.
A collage of vintage photographs featuring women, children, and various activities, including walking, posing, and outdoor scenes, with a Christmas tree and a sign that says 'YAMAHA'.
A collage of four images with text overlays, featuring interior decor, a woman, and quotes, related to fashion and personal stories, with the names Mrs. Bedford Davies, Apollonia Van Ravenstein, and Grace Coddington mentioned.
A collage of black and white photos featuring various people, including men and women in different settings and outfits. The central part of the image has a prominent oval shape with the text "Lolita de la Carrera."
Two black high-heeled shoes with ankle straps placed on a white sheet of paper next to an embossed white card. The sheet of paper has the text "STYLE & CULTURE," and the card has the embossed text "LOLITA DELA CARRERA." Both documents rest on a black surface.

*Please note that the majority of the projects used in this project do not belong to either the brand or ARCAL; they are included solely for reference and inspiration purposes.

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