Lolita de la Carrera

Lolita de la Carrera offers a curated selection of Latin American fashion and design through exclusive shopping experiences, including private events, collaborations, and a lifestyle brand.

Arcal was responsible for developing Lolita de la Carrera’s branding, packaging, and social media presence. The concept is inspired by the founder’s heritage and upbringing in El Salvador. For the branding, red was chosen as the primary color, complemented by a logo that incorporates both serif and sans-serif typography, creating a blend of classic and modern aesthetics, along with a luxurious classical frame.

Lolita de la Carrera is a space for discovery and connection, crafted for the culturally curious.

Please note that the majority of the projects used in this project do not belong to either the brand or ARCAL; they are included solely for reference and inspiration purposes.