Luxholdups

Luxholdups is a New York-based design and manufacturing studio creating “jewelry for the home.” Founder Ashley Platt’s designs reimagine everyday objects through the lens of high-quality materials, delicately balanced proportions, and uncompromising craftsmanship.

Arcal was responsible for developing the brand symbol and the brand universe, capturing Luxholdups' refined and elevated aesthetic. The brand symbol is composed of the letters "L" and "H" in an outlined form, reflecting the brand’s emphasis on elegance and structural balance.