Magpie by Jen Shoop

Magpie is a literary lifestyle blog by Jen Shoop that focuses on publishing articles on relationships, motherhood, fashion, and more.

Arcal was in charge or the re-branding and web design for Magpie. The new brand identity is elegant, romantic and femenine. With such unique content approach, our mission was to separate ourselves from the ordinary blogs and deliver a design experience that would reflect every aspect of this brand and inspire women to live thoughtful, well-curated, stylish lives.