Magpie is a premier literary lifestyle destination curated by Jen Shoop, exploring the intersections of motherhood, fashion, and modern relationships.

Arcal led the comprehensive rebranding and digital evolution of the platform, distilling its essence into an identity that is inherently elegant, romantic, and feminine. To honor Magpie’s unique editorial voice, we moved beyond the conventions of traditional blogging to deliver a bespoke design experience. Our mission was to architect a visual narrative that mirrors the brand’s depth, inspiring women to cultivate thoughtful, well-curated, and stylish lives.