Client: Maison Alma
Services: Art direction, photography, look-book, webpage design, packaging design, retail space design at Bergdorf Goodman
Photography: Arcal Studio
Illustration: Clarita Finkelstein
Maison ALMA crafts exceptional statement pieces to represent the emancipation of Latin American luxury - long-hidden behind closed doors. Invisible to the eyes of the outsiders, some of the greatest treasures of the Latin American aesthetics are kept inside the houses; where nature, architecture and interior design know no boundaries.
Arcal worked closely with Maison Alma to develop its complementary visual language. The theme of the photography art direction not only evokes the brand's essence (objects with a soul) but also reflects the three aesthetic values of Latin American sophistication: mastery of color, nature in the city and resistance and heritage.