Services: Naming, visual identity, brandbook
Malva is a department store located in the Serrezuela shopping centre, in Cartagena, Colombia. It offers a variety of local and international luxury brands from Latin America and all over the world.
Arcal was tasked with developing the naming and visual identity for Malva. The symbol was inspired by the arcs that characterize the architecture of Cartagena and the iconic bullring, which is now where the shopping centre is located. The visual complementary language incarnates the colors from the city, as well as its signature architectural elements.