Services: Visual identity, brand-book, print collateral
Mapliano is a women’s accessories label specialized in leather goods, based in Bogotá, Colombia. Each piece is created for the sole purpose of serving utility every day in a simple, modest and sophisticated way.
Arcal was responsible for the complete overhaul of Mapliano's branding, including the development of a new logo and visual identity system, printed materials and retail packaging. The new brand design carries a light touch while remaining highly distinctive, playful and sophisticated.