Services: Visual identity, illustrations, brand architecture, corporate stationary, print collateral, brand guidelines, interior design of showrooms
MiaCucina is an American-based distributor of fine Italian kitchens, baths, doors, closets, and furniture. Its mission is to provide customers with an experience where the only memory is their luxurious home. The brand's portfolio includes the following companies: MiaCucina, MiaAppliances and MiaInstallation.
MiaCucina wanted to rebrand its visual identity and to unify its brand portfolio. The new brand identity created by Arcal, which embodies expertise, innovation and luxury was carried through to all of the three brands. The visual language uses diagonal elements that help reflect the values and character of Miacucina. In order to correlate the three identities and help to ensure the same high level of promise, we created a unifying symbol: a geometric frame containing the letter “M”. This symbol provides uniformity and helps identify Miacucina's brand family.