Okonomi

Client: Okonomi

Services: Naming, branding, packaging

Year: 2022

Okonomi is a traditional-style Japanese "sake-house" restaurant (izakaya) located in Panamá. It is best known for offering picturesque dishes that are enjoyable for all five senses. The award-winning chefs throw together new creations to suit every season, and each dish is made with the freshest ingredients money can buy.

Arcal was in charge of developing the naming, branding and packaging for Okonomi. The new identity is visually striking, playful and sophisticated. The ink illustrations and minimal designs portray the luxury and balance that identifies the restaurant.

A hand is pouring water from a black bottle with the label 'SAKE' into a clear glass with a minimalist logo. To the right, there are five white vertical tubes with black text and splashes, some containing chopsticks in a white container, against a black background.
Two paper coffee cups with artistic black and white designs and the word 'okonomi' printed on them, placed on a dark surface with a black background.
White box labeled "okonomi" with a small illustration of a boat on a dark textured surface, partly illuminated by a light source creating shadows.
Digital mock-up showing three smartphone screens, each displaying Japanese cuisine with seafood, sushi rolls, and rice, against a dark textured background.
A black surface with five decorative ceramic plates arranged in a row. The first plate has black chopsticks on it, the second has black ink splatter, the third features a brown abstract pattern, the fourth has the word 'ARIGATO' with a line crossing it out, and the fifth plate has diagonal black and white stripes.
A hand with black nail polish holding over a Japanese guidebook titled 'okonomi' with the subtitle 'cozinha japonesa' against a black background.
Three Japanese-themed cards with black, beige, and light brown designs, placed on a dark textured surface. The left card features a black and beige striped pattern with the word 'okonomi' and 'cocina japonesa' written. The middle card shows a black ink brush stroke with the words 'ARIGATE GOZAIMASU.' The right card has a stylized brown cloud illustration with Japanese text and the words 'VUELVE PRONTO' at the bottom.
Open portfolio with art and photography pages, black background.
Two minimalist Japanese-themed menu cards on a black surface. The left card features a simple abstract illustration and the words "Cocina Japonesa," while the right card has the word "okonomi" and a small illustration of a person in a boat with Japanese text in the background.

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