Panarea

Client: Panarea

Services: Branding, print collateral

Year: 2021

Panarea is a retail and e-commerce resortwear and swimwear brand based in Miami. Panarea facilitates the shopping experience by offering the best curated pieces from around the world in one same place.

Arcal was in charge of developing the branding and collateral designs for Panarea. The minimal yet striking visual identity makes the brand a must visit place in Miami.

Four promotional posters with a beach theme. The first and last posters feature two women wearing white dresses and wide-brimmed hats, standing near the ocean, labeled "Endless Summer." The second poster shows a woman in a checkered beige shirt, titled "Daily Arrivals." The third poster displays a woman in a white swimsuit at sunset, labeled "Designer Edits."
Collage of summer fashion photos featuring models in white clothing at the beach, holding oranges, and in sunny outdoor settings.
Close-up of a silver textured surface with an embroidered logo featuring an oval with the letter 'P' and decorative elements around it. There is also some text and a website address embroidered on the surface.
Three light-colored boxes with the word 'panarea' written on each one, arranged in a row, with the middle box slightly open.
Two gift cards, one light blue with 'panarea' embossed, and one white with 'Gift Card' above a blank space, placed on clear water with ripples and reflections.

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