Persimmon

Persimmon emerges as a boutique sanctuary in Boston where the precision of fine baking meets the soulful intention of modern wellness. Rooted in the philosophy of "elevated nourishment," the brand redefines indulgence by eliminating the ultra-processed in favor of mindfully chosen, healing ingredients. Each artisanal creation is a sensory experience—honest, chic, and quietly bold—designed to transform healthy eating into a slow, joyful ritual.

At ARCAL, we distilled the essence of Persimmon into tangible and memorable visual identity. The visual language merges heritage with contemporary elegance, Persimmon ensures that every bite tells a story of integrity and guilt-free delight.