Services: Visual identity design, packaging design, print collateral, brand manual
PonyUp is a Colombian brand that sales sugarcane products used exclusively to treat horses. These treats are produced using sustainable, environmentally friendly cultivation practices in the mountains of Colombia. They are handcrafted and 100% natural.
As this brand needed to speak to such a specific premium audience, it was imperative to create an identity that had a sleek and eco-friendly aesthetic. The overall design of the packaging and the visual identity neatly deliver a natural, fresh look and feel.