Arcal was responsible for the complete branding and packaging design of Savon Blanc. Savon Blanc is a French-inspired brand specializing in authentic Marseille soaps and eco-friendly home essentials produced in a historic factory founded in 1856. Their range includes 100% plant-based, hypoallergenic soaps and detergents crafted in Provence using traditional, sustainable methods.

Arcal was responsible for the complete branding and packaging design of the project, rooting the visual identity in the sun-drenched heritage and traditional minimalistic codes of the South of France. The design approach stripped away ornamental clutter in favor of hand-painted typography and a spacious composition, ensuring the products serve as elevated design objects within the home. The resulting identity seamlessly unites French sophistication with contemporary elegance.