Oli is a curated universe of essential oils and botanical blends, intentionally formulated for the delicate journey of pregnancy and baby care. Rooted in purity and uncompromising quality, the brand offers a 100% organic, therapeutic-grade catalogue designed to bring wellness and peace of mind to the modern nursery.

Arcal was tasked with distilling this essence into a visual identity that feels both high-end and deeply nurturing. We developed a fluid, custom wordmark where the organic "swiggly" lines mirror the visceral texture of oil, paired with a minimalist packaging system that balances contemporary sophistication with a sense of clarity and trust.