OTTO is a French oyster bar devoted to fresh seafood, fine wine, and the simple pleasure of gathering around the table. Built around exceptional oysters and carefully selected ingredients, it offers a refined yet relaxed take on classic coastal dining, where a platter on ice and a chilled glass of white are occasion enough.

For OTTO, Arcal drew from the arched storefronts of Parisian bistros and the elongated silhouette of the oyster itself. The wordmark, drawn in a fine monoline, stretches its O's into slender, shell-like ovals and crowns its T's with soft arches, while a hand-etched oyster emblem and a palette of deep olive, cream, and black carry across signage, menus, coasters, envelopes, and matchboxes. The result is an identity with the precision of a classic brasserie and the ease of an evening that runs long.