Somesense is a modern coffee shop and elevated bakery concept based in Egypt, offering a refined take on everyday rituals. By focusing on premium ingredients and intentional experiences, the brand seamlessly blends tradition with a contemporary sensibility, inviting customers into a space that feels both warm and sophisticated.

Arcal was entrusted with crafting this unique brand identity, resulting in a visual language defined by minimalist design and quiet elegance. At its core lies a bespoke "S" symbol formed by two intersecting half-circles, evoking balance, symmetry, and softness. This identity utilizes clean typography and a neutral palette to perfectly mirror the brand’s calm, elevated atmosphere.