Ravie Beauty

Ravie Beauty is a make-up brand founded by the Youtuber Allie Glines. ‘Ravie’ (/ruh-vee/), meaning ‘delighted’ in French, encapsulates her love for making makeup effortless!

Arcal was in charge of developing the branding and packaging designs in partnership with Ravie's team. The new sleek and minimalistic visual identity reflects the essence of contemporary beauty through a visually clean and refined aesthetic. The selected color palette that blends soft and natural tones, along with the modern packaging inspires individuals to embrace their unique beauty and express themselves confidently.