Rubkal
Client: Rubkal
Services: Naming, visual identity, packaging.
Year: 2019
Rubkal is a brand on a mission to create the healthy wellness products with the highest quality ingredients.
Arcal developed the visual identity and packaging. The end result pays tribute to the brand’s DNA: organic beauty.
The visual identity system was inspired by the idea of fluidity and underlies Rubkal’s easily-applied creams, liquids, and substrates.
Watercolor washes depict the elegant fluidity and are used as an alternative to large blocks of color.
