Savon Blanc

Client:  Savon Blanc

Services:  Branding and Packaging

Year: 2026

Arcal was responsible for the complete branding and packaging design of Savon Blanc. Savon Blanc is a French-inspired brand specializing in authentic Marseille soaps and eco-friendly home essentials produced in a historic factory founded in 1856. Their range includes 100% plant-based, hypoallergenic soaps and detergents crafted in Provence using traditional, sustainable methods.

Arcal was responsible for the complete branding and packaging design of the project, rooting the visual identity in the sun-drenched heritage and traditional minimalistic codes of the South of France. The design approach stripped away ornamental clutter in favor of hand-painted typography and a spacious composition, ensuring the products serve as elevated design objects within the home. The resulting identity seamlessly unites French sophistication with contemporary elegance.

Beach scene with striped umbrellas and chairs, a person in a swimsuit, and rocky shoreline with water and mountains in the background.
Three promotional posters for Savon Blanc soap, featuring images of soap bubbles, a white shirt blowing in the wind, and clothes hanging on a line with the ocean in the background.
A shirtless man with curly hair and beige shorts sitting on rocks near the water, looking at his phone, with the words 'SAVON BLANC' overlaid.
Six brown bottles with labels that read 'SAVON BLANC' and other text, placed on a recessed shelf in a textured beige wall, along with a small box labeled 'SAVON BLANC'.
A person standing on a dock by the sea, facing away, with the word 'SAVON BLANC' overlaid on the image.
A promotional display for Savon Blanc features four panels with images and text. The first panel shows a table set outdoors near the water with chairs and a tablecloth, advertising a Provence experience. The second panel presents a blue background with a hand soap bottle, emphasizing natural French craftsmanship. The third panel displays an underwater swimmer with the word 'SAVON' at the top in large white letters. The fourth panel depicts a person diving into the water from a dock, with text about French craftsmanship and natural ingredients.

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