Somesense

Somesense is a modern coffee shop and elevated bakery concept based in Egypt, offering a refined take on everyday rituals. With a focus on quality ingredients and thoughtful experiences, the brand blends tradition with a contemporary sensibility—inviting customers into a space that feels both warm and sophisticated.

The branding, created by Arcal, is defined by minimalist design choices and quiet elegance. At its core is a simple "S" symbol formed by two intersecting half-circles, evoking balance, symmetry, and softness. The visual identity uses clean typography and a neutral palette to mirror the brand’s calm, elevated atmosphere.