The Crunch Pizza

The Crunch is a Colombian virtual pizza restaurant with a philosophy that looks to honor its origins as a fast and nutritious meal by mixing high quality ingredients and recipe authenticity with the speed, price-point and openness that today’s consumers have come to expect. These values are reflected throughout a modern and striking brand identity universe that uses typography and illustrations to communicate messages across the the brand's different touchpoints.
Besides creating the visual identity for The Crunch, Arcal was also in charge of the naming and all packaging execution.