The Daily Date is a coffee brand (founded by the Youtubers Calle y Poché) that transforms your daily coffee ritual into a special moment of connection and enjoyment, much like a date. It is more than just coffee; it’s a reminder to pause and appreciate the small pleasures in life, turning your everyday routine into something special.

Arcal was responsible for creating the full branding, packaging, and visual identity for the project. The branding features a modern typeface, playful and creative language, and an emphasis on textures. The color palette is composed of neutral tones, with black and white serving as the foundation, creating a sleek and timeless aesthetic. This approach balances sophistication with an element of fun, reinforcing the brand's unique identity.